You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. (For more information and analysis, check out this report.) The eye-catching comparison is that Hulu now has more subscribers than any traditional pay TV provider, such as Comcast with just under 21 million […]
Hulu Signals An Inflection Point For OTT
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Apply A 70/30 Rule For Trending CX Metrics
“Trending” reminds me of the fairy tale The Magic Porridge Pot, in which the pot wouldn’t stop cooking porridge and flooded the entire village. Just like that, CX professionals drown in an ever-increasing flood of metrics that they need to measure and report over time. This leaves CX professionals: Handcuffed. CX pros spend time that […]
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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New Tech Spotlight: Security Technology Takes Center Stage
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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What Would You Like To See In My RSA Presentation On Cybersecurity Strategies?
I have been accepted to co-present at RSA 2019 in San Francisco in March along with my dear ex-colleague Andrew Rose (Vocalink CSO and 2018 European CISO of the year). The topic: “The Fine Art Of Creating A Transformational Cybersecurity Strategy.” I will take the opportunity to not only present but also publish research on […]
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Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer
Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets in the way, and I just fail at tracking progress. But this year is different (I swear). I created […]
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How Do You Talk To Your Board About Cybersecurity? An Old Problem In A New World
Talking to our firm’s board of directors about security isn’t a new responsibility for most security leaders; it’s been on our collective agendas for years. But many security leaders still second-guess the content and messages they share with their board. Despite years of talking about this problem, it remains unsolved in 2019. The good news: […]
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Forrester’s Global Financial Services Architecture Online Survey
We’ve kicked off some new research, and we need your help. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. We’re currently fielding a survey for vendors, end users, and experts that will provide the key input […]
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What I See Coming For The Channel In 2019
We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions. 1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […]
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Location, Location, Location!
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property. In the same vein, location has the power to affect your business: how it operates, total sales, which customers to target, […]
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Forrester Online Survey: Organize To Deliver And Manage Application Transformation
Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of questions about this report. We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […]
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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution
Brands are jumping into the messy arena of polarizing issues with greater fervor — and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton, with an overture that overtly calls masculinity into question. Within 72 hours of launch, Gillette’s “We Believe” TV spot skyrocketed […]
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Facebook: The Myth Of The Monopoly
After a tumultuous 2018, Facebook’s fate looks bleak. While the characteristic hope of the New Year lingers, you might look at the glimmers of positive news around Facebook with optimism: Advertisers are still using it; the company is investing in local news partnerships in a public display of its commitment to quality reporting; and consumers […]
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Gillette Just Admitted That It Has No Values
I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.” But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […]
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It’s Time To Mainstream ABM
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […]
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The Watershed Of Digital-First Consumer Behavior
Zoom back 10 or even five years ago, and consumers would tell Forrester, “Yes, I use digital channels, but more often than not, I discover, research, or purchase a product offline.” You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […]
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Luxury Retail 2018: What A Difference A Year Can Make
Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations. Digitally mature and savvy luxury consumers […]
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Keep Experimenting To Apply The Best Digital Technology For Your Store Environment
Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies and the varied performance of the retailers assessed shows that many are still figuring out what […]
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A 21st-Century Refresh Revitalizes Sales Performance Management Solutions
Gold-Standard Products Get Updated For The 21st Century What’s old is new again. Corduroy, fanny packs, and overalls are all the rage. Star Wars, Jurassic Park, and Jumanji are at the top of the box office. Is it 1995 or 2018? Like so many of our favorite 90s products, sales performance management (SPM) solutions are […]
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Gillette’s Path Forward With “We Believe”: Own The Controversy
In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […]
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