Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

October 11, 2022, 6:45 am

≫ Next: Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

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Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

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Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

October 11, 2022, 8:46 am

≫ Next: Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

≪ Previous: Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

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This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide Web as we know it by giving users more control over their data and identities, ushering in better incentive structures for creators […]

Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

October 11, 2022, 11:08 am

≫ Next: Meet The New Analyst Covering Enterprise Transformation

≪ Previous: Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology & Innovation APAC In Sydney

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Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

Meet The New Analyst Covering Enterprise Transformation

October 11, 2022, 12:14 pm

≫ Next: Turn Away The Bots, Not Your Customers

≪ Previous: Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

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Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.

Turn Away The Bots, Not Your Customers

October 12, 2022, 5:00 am

≫ Next: Benchmark Your DX Strategy With Forrester’s Executive Survey Results

≪ Previous: Meet The New Analyst Covering Enterprise Transformation

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Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.

Benchmark Your DX Strategy With Forrester’s Executive Survey Results

October 12, 2022, 8:07 am

≫ Next: US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

≪ Previous: Turn Away The Bots, Not Your Customers

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Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.

US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

October 12, 2022, 10:36 am

≫ Next: Balance Digital Accountability To Optimize Digital Teams

≪ Previous: Benchmark Your DX Strategy With Forrester’s Executive Survey Results

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Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.

Balance Digital Accountability To Optimize Digital Teams

October 13, 2022, 7:32 am

≫ Next: The B2B CMO And Marketing Operations: A Symbiotic Relationship

≪ Previous: US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

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There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

October 13, 2022, 11:38 am

≫ Next: Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

≪ Previous: Balance Digital Accountability To Optimize Digital Teams

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CMOs and marketing operations teams benefit greatly by partnering and working together.

Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse Announcements

October 13, 2022, 2:15 pm

≪ Previous: The B2B CMO And Marketing Operations: A Symbiotic Relationship

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Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.